Digital marketing in Saudi Arabia: are business owners in the kingdom missing out?

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Without a doubt, digital marketing has become an essential part of any business whether that business runs online or not, it has never been easier to reach and target new audiences, collect their data, up-sell them, and reminding them of your offers all from sitting behind your device,

Luckily, Saudi Arabia now is one of the emerging countries that are putting more focus on their online front-end, and encouraging business owners to take the same route, However, you would still see that businesses in Saudi Arabia are still way less competitive online compared to other countries, which is a good thing and a bad thing, let us explain:

When we see that major industries in Saudi Arabia  don’t have a strong presence online, this tells us that we are a bit late into merging our businesses, and that’s brings us to why this is a good thing!

Considering the low competition in most of the major and minor sectors, makes it a great opportunity for investors and business owners to take their businesses online or create new businesses that operate entirely online,

Here are the 3 main areas that you should be focusing on to promote your business in Saudi Arabia:

Social media presence:

Social media has become an essential part of the marketing mix, whether you are looking to build an audience, improve you brand awareness, or generate leads, social media is the way to go, however, make sure that you use the right social media platform according to your business or target audience. Make sure that you use quality content that delivers the right message to your target audience.

Here are some tips to have highly a strong social media presence:

  • Make sure to keep your content entertaining yet informative
  • Use the right social media platforms
  • Embed your own branding into your content
  • Engage with your audience
  • Don’t be too salesy with your posts
  • Stay consistent with your content

Powerful website that delivers the right message:

Your website is more than your company’s brochure, it is a great tool to showcase your products or services, improve your brand image, sell your clients, and grow an audience, you should invest in a good website because it will reflect your business

Here are some tips to have a highly converting website:

  • Make sure that your website has a good UX/UI design
  • Improve your website’s loading speed
  • Showcase your expertise
  • Add CTAs (call to action)
  • Make your website easy to navigate through

There are hundreds of ways to improve your website’s performance, start with the points we mentioned earlier and make sure you analyse your website traffic in order to have a better understanding of how to improve your website further.

So, we have a strong website now, is it enough? Of course not, a website that nobody sees, is pretty much useless, and that brings us to our next 2 points

Search engine optimization

Search engine optimization also known as SEO, should be a vital part of your marketing plan, SEO gives you the chance to showcase your business to hundreds or thousands of people who are interested in your products or services without spending any money on paid ads. SEO is done by optimizing your website in certain key areas to improve its search engine rankings, which eventually shows to your target audience when they search for your products or services online.

Having a strong SEO presence in Saudi Arabia could be a great opportunity for your business especially that we have noticed that there is a huge search volume for major and minor industries and there are very few relevant websites answering those queries or google searches. Good SEO results may take a long time to show, depending on your industry, competition, and few other factors, where it ranges between 3 months to a year to start seeing noticeable SEO results.

SEO is our cup of tea here at Ranked, and we highly encourage business owners in Saudi Arabia to start improving their websites’ performance and SEO, which will give them a great competing advantage over the competition, especially in a market like Saudi Arabia, which still not that competitive online.

Here are some points that will help you improve your website SEO performance:

  • Strong UX design
  • A fast-loading website
  • Properly optimizing related keywords
  • Blog writing
  • Link building (Off-page SEO)

 

Paid Ads

Paid ads are probably the best ways to reach your target audience and increase your sales in a short period of time, paid ads could be ran on different platforms, Google ads ( pay per click) and social media ads are amongst the most popular platforms to run your ads, however, each one of these platforms operate differently, these platforms provide very detailed targeting features like age, gender, geo location, or interests to make sure that you reach your exact target audience.

 

Improving your online presence does not only count on the previously mentioned points, however, these are the main aspects that you should start working on as they generally work for the majority of industries, however, depending on your industry and target audience, you could put in more focus on one aspect more that the other, but generally working on multiple marketing channels is the best option to properly promote your business.

Founder & Managing Director at Ranked Oman | Website | + posts

Entrepreneur | Marketing Consultant

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